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White Paper Moving from B2B to B2C

Things to think about when switching from B2B to B2C

Navigating a transition from one market and business strategy to another comes with a mental shift, as well as a learning curve. In this white paper, Moving from B2B to B2C, we have identified some of the changes you can expect to encounter and have provided information to help you succeed throughout the process. Download to learn more about:

  • What you need to know before moving from B2B to B2C
  • Avoiding channel conflicts
  • Shipping B2C
  • Setting up your online store
  • White Paper
  • PDF
  • 6 pages

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Before Moving from B2B to B2C

For many operating in the B2B space, it is often clear that the grass is greener on the other side — so much so that you might find yourself wanting to change your entire operation right away (we don’t recommend that!). Before making the switch, here are things you should consider:

Channel Conflict

  • Try a new market where you don’t have great coverage. It’s a big world out there, so if you have lots of sellers in the USA, try selling in Canada or Europe.

    If you know your ideal customers and have identified them in foreign markets, typically no alterations to your product are necessary. Western markets outside of the USA — particularly Canada, the UK, and Australia — tend to mirror each other on the consumer level. It’s also wise to do some research and find out if your product or service meets demand in emerging markets. Long-term investment in an emerging market has the potential to rocket business to new heights.

  • Maintain an MSRP online. The price of your product should remain consistent over all channels. If the price of your product varies drastically from one retailer to the next, it will hurt your sales and damage your brand’s reputation.
  • Offer exclusive products or service additions online. Rather than competing via price alteration, use product enhancements, ancillary products, exclusive warranties, etc. to offer added value through special perks. This will raise your brand to a new level while allowing you to maintain an MSRP.
Enter your email to download the White Paper
  • White Paper
  • PDF
  • 6 pages

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