First we had Black Friday, then came and Cyber Monday. Up next? Free Shipping Day. The list of iconic holiday sale dates seems to grow by the year, and with good reason — they’re effective. This illustrated, data-driven guide demonstrates the impact free shipping has on winning sales and includes tips on how to make shipping fast and affordable.
Ecommerce continues to grow at a rapid pace both domestically and internationally, with shipping still being an important piece of the puzzle. Customers have expectations for the cost, timeliness, and options of shipping, and those expectations keep growing. Let’s take a look at what customers are asking for, and what a modern brand can do to meet and exceed those expectations.
To discover more fulfillment resources, explore some of our topic-based collections or browse our resource library.