The e-commerce market in Australia has shown steady growth for many years. Given the isolated location of the country and the strong buying power of its population, it makes sense that e-commerce is well-supported. This report on e-commerce in Australia examines to market in more depth, recommends strategies for reaching Australian customers, provides information on getting goods into the country, and more.
Given the strength of the market and based on strong interest from merchants, Shipwire opened the doors to its state-of-the-art Australia fulfillment center in 2014.
At first glance, Australia might not look like an e-commerce paradise – it’s far away and sparsely populated, for starters. But in fact, these qualities have enhanced Australians’ appreciation for online shopping and the country boasts the world’s fastest-growing e-commerce market.
This guide provides a deeper understanding of Australian e-commerce, the market opportunity, and how you can take advantage of it.
Australia leads digital buyer spending for all Asia-Pacific markets and research from PwC indicates that the average Australian digital buyer is predicted to spend $4,500 in 2016. In other words, you get more bang for your buck selling to Australian consumers, since money spent on infrastructure and marketing is likely to see a higher return than it would elsewhere.
The Australian market offers an easy cultural fit for Western companies and brands already marketing to Western consumers. With a shared language and similar cultural expectations, as long as you have a strong marketing and sales approach already built, you can apply the same principles to Australian customers.
One thing to note about Australian consumers is that despite being physically dispersed throughout the continent, they are hyper-connected online. In 2013, 77 percent of the population over age 14 made at least one online purchase, according to eMarketer. With 94 percent of the population connected to the Internet – also a reflection of
the country’s economic prosperity – there are more opportunities than ever for online businesses to grow in Australia.
To discover more fulfillment resources, explore some of our topic-based collections or browse our resource library.