Mobee Technology has a breakout product in its wireless recharging station for the Apple Magic Mouse. Mobee turned to Shipwire to make sure there was no breakdown between producers, consumers, and distributors.
Alexandre Colotâ€™s intensity is crackling through the telephone. His Magic Chargerâ„¢, a wireless recharging station for the AppleÂ® Magic Mouseâ„¢, is about to be a featured product on daily deals site woot.com.
The Mobee Technology CEO needs to know that his logistics partner, Shipwire, is ready for the anticipated avalanche of consumer demand.
No problem: last year during the Christmas rush, a single Shipwire fulfillment center handled 7,000 individual consumer orders for one company in one day without losing a step in serving other clients in the same warehouse.
I wasnâ€™t expecting so many B2B possibilities: warehouses, carrier options, light freight, international shipping. Shipwireâ€™s flexibility has been refreshing. I want to make Shipwire our only logistics partner for our worldwide business sales.
Colot, who is working to keep his manufacturing on pace with demand, relaxes audibly. â€œItâ€™s reassuring to have this kind of relationship with a logistics company. I ask for something and itâ€™s done, and I donâ€™t have to be there to make sure,â€ he says from his Hong Kong office.
By the time Mobee brought Magic Charger to the United States, it had 37 distributorships worldwide. Now the United States generates half of Mobeeâ€™s online consumer sales, and the companyâ€™s B2B distributor network is quickly expanding.
The Shipwire partnership means Mobeeâ€™s fulfillment will be on firm ground when it soon adds 10 of Appleâ€™s largest retail stores and a big-box electronics retailer. And when it needs to resupply the worldâ€™s largest technology distributors.
Because Colot doesnâ€™t have to focus on shipping, the company can move ahead with plans to bring five new products to market.
â€œWhen I decided to start working with Shipwire, I did not expect so many possibilities. Shipwire helped us understand our options and make the choices that fit our B2B and B2C needs,â€ Colot says.
On this day, his largest Apple distributor in the United States is waiting on back-ordered inventory.
â€œYou are receiving 2,000 units today in your warehouse and 1,500 must go out today,â€ Colot says. â€œI know Shipwire will get it done.â€
Because Shipwire has seven fulfillment centers â€” three in the United States, two in Canada, one in the United Kingdom, and one in Hong Kong â€“ the Shipwire model fits Mobeeâ€™s growth strategy throughout the world.
Currently, Mobeeâ€™s complex European logistics make distributors wait about a week for delivery. Its Canadian system is mired in customs paperwork and surcharges.
â€œI want to use a Canada warehouse as soon as possible to make sure my Canadian customers get the best shipping times and rates. Then, it is on to the UK,â€ Colot says. â€œIâ€™ll save money and improve B2B and B2C response and delivery with Shipwire.â€
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