Ecommerce tips & case studies
In our last post, we discussed how your ecommerce shipping strategy can help you gain more customers.
Once you have more customers, you should think about capitalizing on per-customer sales. Letâ€™s take a look at some ways to facilitate this goal.
Youâ€™ve heard the old adage before: You have to spend money to make money.
While some dispute it, in the world of ecommerce shipping, itâ€™s a hard point to contest. Unless all of your customers are local, you have to pay to get their orders to them. So the issue isnâ€™t really eliminating the cost of shipping; instead, the challenge is in optimizing the value of ecommerce shipping.
Ecommerce shipping costs are a fact of life for merchants selling online â€” you know this and we won't attempt to tell you otherwise.
What you may not know is that there are opportunities to draw extra benefits from your shipping operation. Since you're already spending money on it, it makes sense that you'd do everything possible to get the most out of your dollar.
In other words, shipping is more than an expense. When done right, it can also be profitable.
So youâ€™ve decided to expand your business to Australia, drawn by its advanced economy, favorable growth prospects, and considerable spending power. But you might be wondering how to actually get started. Fortunately, doing business in Australia is pretty straightforward. The biggest question you should be weighing is what goods to bring down underâ€”and how to get them there.
There is a wide range of things to bear in mind as you triangulate a new ecommerce selling territory, especially one as far-flung as Australia. As much as you might be getting familiar with the country â€” by learning about how it boasts one of the fastest-growing ecommerce markets, or how its shoppers have impressive buying power â€” Australia needs to get to know your business, too. You might be wondering, then, about how you actually import your brand to the country. After all, that's how youâ€™ll build your reputation and bolster sales among buyers who donâ€™t yet know your business.
Deciding whether to enter the Australian market can be a big decision for your business, but don't overcomplicate it. The country may be far-flung and its logistics needs might seem complex, but youâ€™ll have partners who can streamline all that comes with ecommerce shipping.
Evernote is one of the most beautifully and curated brands out there.
Look, feel, functionality, accessibility â€” the list goes on, but the point is simple: every detail of the Evernote app is thoughtfully designed.
Itâ€™s no surprise, then, that the same philosophy extended to the creation of Evernote Market, the companyâ€™s online store, which houses physical goods that help users work better.
For new importers, the process for bringing FDA-regulated goods into the United States can sometimes resemble a maze.
Itâ€™s understandable, considering how widely requirements vary for different products. So how do you navigate the labyrinth of rules? According to U.S. Customs Broker Reynaldo Roman, the biggest favor an importer can do for itself is to fully understand its product â€“ and anticipate which rules will apply.
â€œMany times entries are delayed or worse because importers donâ€™t understand the product [being imported] and canâ€™t provide the information necessary to clear it,â€ Roman said.
That might seem hard to imagine â€“ of course you know the product youâ€™re bringing to the United States! But letâ€™s pan back.
In some ways, the approach to calculating shipping costs seems designed to confuse. After all, billable weight sometimes doesn't reflect weight at all â€“ but instead involves a tricky little concept called dimensional weight.
To insulate themselves from the cost of transporting lightweight but bulky packages, carriers calculate charges based on the greater measurement between the actual gross and volumetric weight, assuming a package meets a certain threshold size.
Last week, we got to check out the 112th annual American International Toy FairÂ® in New York. It's the largest marketplace of its type in the Western Hemisphere and is a wonderland of recreational products spanning from classics like dolls and puzzles, to radio-controlled vehicles and computer software, to necessities such as party supplies and stationery.
Learn more about fulfillment
Our helpful resources can guide you through the entire fulfillment process. Get started with our topic-based collections, or browse through our white papers, case studies, product guides and more.